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McDonald’s Takes on Starbucks

McDonald’s will soon be going toe-to-toe with cofee giant Starbucks. The fast food king plans on rolling out high-end bars in all of its restaurants starting in 2009. AP
NEW YORK (CBS) ― Now that we’re all used to paying $3 for a cup of coffee, one of the biggest names in fast food is jumping on the chuck wagon.
I recall my first truly great cup of coffee. Jerry and I were in New York City, and were walking either to the Metropolitan Museum of Art or returning from it, when we turned into the plush coffee shop of a small, but elegant hotel. It was a fine moment, for I had never tasted such coffee. It was hot, bold and smooth. The ambience was perfect.
A very good cup of coffee is important to me. One of the things I quite enjoyed about the Radisson in Tucson was the coffee they served at breakfast. It was so tasty, I commented to the waitress.
“It’s Starbucks,” she said. “Starbuck’s Special Blend.” It was excellent.
Now here comes McDonald’s promising us a fine cup at 60 to 80 cents cheaper than Starbucks. Bring it on!
EDIT Wednesday January 7: In response to Von De Leigh’s comment, I am creating a link to an article I wrote in 2006 concerning the ambience in one Starbuck’s place.
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