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Food Science & Technology

Don’t Eat the Billboard

CBS is reporting it. It’s function is to advertise a local grocery chain in Charlotte, North Carolina. Driving down the highway, you’re likely to catch a strong whiff that seems to be barbecued beef. Lift your eyes and you will see the delightful billboard. Yep, a billboard that demands your attention…and I believe they are hoping that you will drive right to the nearest Bloom grocery store. Seems the billboard emits a tantalizing aroma of grilling beef. Amazing.

I haven’t seen this marvel, but I have seen a billboard in California that advertises In and Out burgers. Puffs of smoke are sometimes visible.

Take a look here…and please, don’t chew your screen.